So what’s up with the numbers?
Have you noticed how many restaurants are using numbers in their names? It’s a practice that was once common with Asian restaurants -- Pho 88, 1-6-8, 4-5-6. In most Asian cultures numbers, or number combinations, are thought to be lucky. And in the restaurant business you need all the luck you can get.
But with the newest wave of number-named restaurants it’s less about luck than it is about location. Most, but not all, of the restaurants with numbers in their names are trying to pinpoint their address. And so we’ve got Pine 22, Terrace 390, 903 Mills Market, Norman’s 180, 4 Rivers, Press 101, Seasons 52, Three Broomsticks, Five Guys, 50‘s Prime Time Cafe, Nine18, Circa 1926, 310 Park South, 310 Lakeside.