Pizza Hut Pushing Gift Cards for Holidays

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Because Lumps of Coal are Becoming Valuable.

I'm dubious when I see the words Pizza Hut and innovation in the same sentence. But the "revolution" here is that the eGift Card is not a real card. That's fitting, it's always been my opinion that Pizza Hut's  wasn't a real pizza.

DALLAS, Nov. 3 /PRNewswire/ -- Pizza Hut is revolutionizing the pizza gift-giving experience. Today, in an industry first, the company is unveiling new eGift Cards, which may be purchased, shared and redeemed entirely online - there is never a need for a plastic card.

"Our gift card business has been growing rapidly," said Bob Kraut, VP of Marketing Communications for Pizza Hut. "We are expecting to hit one million in sales with our eGift Cards this holiday season. The eGift Cards from Pizza Hut are a fun and fast way to cheer someone up this holiday season. And who doesn't love receiving Pizza Hut pizza?"

Customers looking for a hassle-free way to send a gift can seek shopping solace in the new eGift Card. To order, gift-givers just need to visit www.pizzahut.com/giftcards to select a theme for their card, select an amount to give, fill in a personalized message and provide the recipient's information. Instantly, the recipient will receive an e-mail with a personalized, animated card and a message that they have been given a Pizza Hut eGift Card.

The cards may be redeemed just like any Pizza Hut gift card - online, in-store or by phone. Additionally, the gift-giver may choose a date for the eGift Card to be sent to the recipient. Orders may be placed up to 90 days in advance. There are more than 22 gift card themes to choose from covering occasions such as birthdays, congratulatory, appreciation, holidays and more.

"Never before have we been able to offer a quicker, easier way to gift a pizza," Kraut said. "As a company that strives to stay on the leading edge of online innovation, we're proud to be the first in the category to offer eGift Cards. The Pizza Hut eGift Cards are a great way to cheer up a homesick college kid, welcome a new neighbor or send pizza 'pick-me-ups' to friends."

Having recently surpassed $1 billion in online sales, Pizza Hut continues to bring exciting promotions and offers to the Web, while offering customers new ways to order all their Pizza Hut favorites. Pizza Hut is shaking up the way customers buy their pizzas with innovations including:

  • Interface - Facebook ordering application that allows customers to place orders within their Facebook profile
  • Total Mobile Access - offers customers the ability to order from Pizza Hut via text message or mobile Web
  • Pizza Hut Shortcut - a downloadable application that allows customers to place pizza orders directly from their computer desktops