Until last week, I couldn’t tell you the last time I was in a First Watch, but I could tell you the first time.
That was in 1988, in Phoenix, and my erstwhile colleagues at the newspaper I had recently been laid off from wanted to take me out to a goodbye lunch before I headed to Orlando and a new job. One of my friends suggested we go to a place that had opened near the newspaper’s offices. It was new to town, open only for breakfast and lunch and was called First Watch.
Inasmuch as that was 31 years ago, I can’t remember a whole lot about the experience. But I can tell you a lot about the brunch I had recently at the First Watch in the Waterford Lakes area. I was invited to join FW’s regional marketing manager to see what’s new at First Watch, both in the restaurant’s ambiance and its menu. And to try something unique to this Central Florida location: alcohol.
The Waterford Lakes location is among the first to experiment with adding a bar, something you might not expect in a restaurant that’s open only until 2:30 p.m. daily. But when you consider the popularity of brunch cocktails — and this location’s proximity to UCF — it makes sense.
And you should know that this is not a name-your-drink bar; there isn’t even a bartender. Instead, First Watch features an array of premixed cocktails made with juices juiced in house daily.