I suppose it's significant that Lisbon, a Portuguese restaurant, had been open for a full year before I even heard about it.
That may be partly due to its International Drive location. Not that I eschew or ignore restaurants in the tourist sector. On the contrary, I like knowing about the good ones -- and there are some good ones -- so that I can advise and make recommendations on where to dine (and where not to) for visitors and locals alike.
But it's been a historical fact, unfortunately, that many businesses, including restaurants, choose I-Drive as a location because of a steady stream potential clientele. For some, that means they seldom have to market themselves to keep the seats full -- there's always another proverbial busload just around the corner.