Flog favorite Stefano’s Trattoria in Winter Springs is taking an innovative approach to subsidize some of its costs. Although it’s a popular dining destination for many, it also has a lot of takeout orders, a sector of the business that likely ramped up during the pandemic and continues to be a strong suit.

But increased takeout business brings increased costs in the form of takeout containers and pizza boxes. Owner Alejandro Martinez saw an opportunity there and is offering the containers as advertising surfaces – mini traveling billboards – to local businesses and slapping flyers for local companies on the pizza boxes and to-go bags that are picked up or delivered to homes in Winter Springs, Oviedo, Casselberry and Winter Park. Very smart. And a win-win-win situation: Stefano’s costs are defrayed; businesses get noticed; and customers get Stefano’s terrific food.

Considering Stefano’s large fan base, the endeavor is proving popular with local businesses that want to get their products or services in front of potential customers. Businesses sign up for a monthlong campaign – January is a heating and air-conditioning company; December was a house painter.

If you have a business that you’d like to promote on Stefano’s pizza boxes and takeout bags, contact Martinez via the restaurant. Don’t be surprised if you have to wait a few months for availability.