4 Rivers' Founder Plants 4Roots Initiative with Orange County Schools

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EHS 3D no Farmlettes Close Up

Scott is currently in Russia on assignment. Wish we could tell you more but it’s all very secret. It has something to do with video production and asparagus. Very hush-hush. We probably shouldn’t have told you that. Don’t mention it to anyone. Before he left, he guest authored this article for Edible Orlando about a new initiative called 4Roots that is being spearheaded by 4 Rivers Smokehouse founder John Rivers. The program has many facets but its main purpose is to get school kids interested in agriculture and food production. Like growing asparagus. Not that we know anything about that. Here’s the beginning of the article with a link to the full story at Edible.

4Roots Farm and Agricultural Center gets fresh produce into public schools—and jump-starts a much bigger idea

by Scott Joseph

When he opened the third location of his burgeoning barbecue brand, in 2011 in Longwood, John Rivers looked at the cash register at the ordering counter and said that it was his least favorite place in the restaurant.

It’s not that he was intimidated by the technology or that the business side of the restaurant flummoxed him. On the contrary, before he began his path to becoming the area’s smoked meats mogul, Rivers had a successful career in the world of business, including as president of CuraScript Specialty Distribution, managing a $1.4 billion pharmaceutical operation, and as director of the strategic business group for Johnson & Johnson, Cordis Division.

He is not intimidated by money.

Link to the full story at Edible Orlando