Science has finally solved the question regarding why restaurants are so loud. For years it was conjectured that restaurants turned up the music and removed noise absorbers to create a sense of conviviality and fun. Anyone walking into a loud restaurant, it was believed, was likely to think that everyone there was having a good time, and therefore it must be a great restaurant. Now this article from Scientific American (I told you it was about science) has the real answer: restaurants are noisy so you won't be able to taste the food! Shhhh, don't tell anyone. I SAID, DON'T TELL ANYONE.