Text Size

SCLogin

Magnolia Square Market

magnolia theoTheo Hollerbach shows off his Magnolia Square Market.When I visited Hollerbach’s Willow Tree Cafe a few weeks ago, I had a chance to get a peek at Magnolia Square Market, a German deli and specialty store that owner Theo Hollerbach has been wanting to open for some time. I figured it would be something akin to a glorified food stand, the sort of thing you’d find set up at a farmers market or food fair.

But when we walked in to the dark space from the back door and the lights were flicked on, I do think my jaw dropped open.

I couldn’t believe the size of the place and amount of stock on the bulging shelves. And all the meats, cheeses and sausages in the sparkling display case. No, we’re not talking a store to rival the size of a Publix. But I do think the deli part of it is bigger than any of the chain supermarket’s.

Magnolia deliAnd the quality of the products under the polished glass case is arguably better, too. That’s because many of the items, including the sausages and pates, are made to Hollerbach’s specifications. Even some of the wursts carrying the well-known Schaller & Weber label are made especially for Magnolia Square Market. And the shelf life of the products sold at Magnolia Square is shorter, too.

But that’s a good thing. The longer the shelf life of a product the more likely it is loaded with preservatives. Hollerbach keeps preservatives out of his recipes.

And like any good deli, you can have your meats and cheeses sliced to your specifications, or you can have the workers assemble a sandwich. And, of course, the bread for the sandwich will have been freshly baked in Magnolia’s ovens. They also produce an array of other baked goods, including pastries and cakes, and a line of gluten free items.

The shelves of the market are stocked with imported items -- sauces, pickles, juices, preserves,Magnolia shelves mixes.  There’s even a nook dedicated to German wines and home beer brewing equipment. It’s all quite an array.

And Hollerbach beams when he shows it off. As a downtowner, I just stood there shaking my head and asking Why Sanford? Why not downtown Orlando? This, I thought, was what Harmoni Market had hoped to be, or maybe even Dexter’s of Thornton Park when it first opened as part restaurant, part market. Or whatever the place was called that is now City Fish on Central Boulevard. Were those places just ahead of their time?

Whatever. If you’re pining for that type of market, all I can tell you is Sanford has one. And I’m jealous as all get out.

Magnolia Square Market is at 117 S. Magnolia Ave., Sanford. It’s open from 11 a.m. to 7 p.m. Sunday through Thursday, 11 a.m. to 8 p.m. Friday, and 9 a.m to 8 p.m. Saturday. Here’s a link to the Magnolia Square Market website. The phone number is 407-878-4942.

Related Articles/Posts
Kappo, Created by Scott JosephKappo...
Lordfer Lalicon dismantles a spiny lobster at Kappo at East End Market. Nothing will go to waste. Just after I sat down on a stool at Kappo — one of only seven...
Green Day Cafe Moving into Virgin Territory, Created by Scott JosephGreen Day Cafe Moving into Virgin Territory...
Green Day Cafe will take over the space in downtown Orlando's North Quarter District that was vacated recently by Virgin Olive Market at 807 N. Orange Ave. This...
Txokos Basque Kitchen, Created by Scott JosephTxokos Basque Kitchen...
For some years now, Spanish River Grille has been one of Central Florida's best restaurants. But since it is extreme East Central Florida, i.e. New Smyrna Bea...
Virgin Olive Market Closing, Created by Scott JosephVirgin Olive Market Closing...
Virgin Olive Market will close at the end of Friday. The cute little sandwichery opened in 2007 in Winter Park then moved to a space near Citrus Restaurant nort...
Cafe Red Downtown, Created by Scott JosephCafe Red Downtown...
I finally got to eat a meal at Cafe Red Downtown. It's not like I hadn't tried before. Cafe Red is the new restaurant on Church Street from the folks who own...
Friday, 31st October 2014

What is a Flog?

A flog is a food blog with news and reviews of restaurants. Here you'll find all things edible, lots of things to drink, including expert wine advice, and lots of other stuff.


Follow Scott ...

Scott's Newsletter

Please register to the site before you can sign for a list.
No account yet? Register

Flog Advertisement

Featured Links: